Do you know the secret code word reporters use when they call you, to signify that you’re being quoted? Read on and I’ll tell you. The subject came to mind after a client sent me a USA Today article entitled Retail Giants Enable Trucker Exploitation . The article includes serious allegations of labor abuse involving several major US brands. Not surprisingly, many of those brands chose not to participate in the story, apparently concluding that the PR risks outweighed any potential benefits. ...