Back in the days before the Internet, organizations were in the catbird’s seat of messaging and crisis management. With a few exceptions, organizations controlled their own messaging and reached out to their key stakeholders at the time and with the messaging they carefully chose. Needless to say, those days are LONG gone. In today’s world, everyone is watching what you do, literally. Never before in history have we been subject to such scrutiny and exposure. And all too frequently, we are...